“I am a hard working & enthusiastic creative designer with expertise in branding, websites, marketing and events. I’m extremely motivated and driven to provide clients with my absolute best for their business, be that digital or print. With a lively & energetic personality, attention to detail and eager to learn new skills, I bring not only talent but also a smile to the workplace.
I will always be happy to bring new ideas to the table, work at a fast pace and contribute to the growth of a team.” Over my extensive career in graphic design I have had the pleasure to work for a variety of in house companies, large and small agencies as well as many businesses. Over these 17 years, I have not only been an employee to some of these, but have also successfully started up my own freelance career which has been running for the last 8 years.
As an employee, I worked in a number of creative fields. My passion for digital and print design and began at high-end publishing house, Macmillan Publishers, which is where I also began my skills in website and email builds, reading and writing HTML and CSS. This continued at The Economist several years later. Following on from this I gained experience creating brand and marketing design for office and residential buildings at a busy agency; Core Marketing & Events when I decided to move back towards my hometown from London.
I moved into my freelance career creating design collateral for large and small companies. At DPD I worked on redesigning their sales brochures, marketing literature, developing their general look and feel as a company, liaising with the CEO on his events, and creating a catalogue of illustrations for the company. In other roles I have creating window & store displays for JD Sport, Adidas, Puma and Primark. I have created a full suite of new internal boat layouts for Waterspace Living marketing and website use. During my contract to rebrand S4labour, I delivered a new look and feel whilst retaining the existing logo, created for them a wealth of illustrations, templates, event banners, digital and print marketing collateral and email campaigns. The redesigning and build of their brand new website was a particular achievement as was the assistance in the UX and UX of their system and their upcoming apps. Being an integral part of their marketing team in supporting their needs has been highly rewarding in not only knowledge and skills gained but in also the many friendships I made along the way. I am very versatile with my work thanks to all of these opportunities I have had.
I flourish in a busy environment or in my studio working on multiple projects at a time, making sure I stay on top of the latest design trends to make sure my communication is always relevant. I deliver projects to an excellent standard, keeping up within a busy, fast-paced environment and working successfully towards deadlines. I have a keen eye for detail and proofreading is second nature to me. I am proficient in working from initial concepts right through to final artwork with expert knowledge on pre-press and liaising with print houses.
All my roles have enabled me to develop my customer service, time management, leadership skills and teamwork; all of these feeding into my passion for success. My time management and organization skills have been invaluable - enabling me in prior roles to assist in structuring workloads, which have been a crucial part of day-to-day processes. I have proven I can manage my own workload as well as having the communication & skills as a capable leader to teach others and guide those more junior to develop their skills further. I not only act as a mentor for other designers in the field but I welcome guidance from more senior designers to grow myself. I don’t feel anyone can ever know too much about design so I keep developing new skills to benefit my clients as well as my own personal interests in website & app builds.
I keep on top of Adobe Creative Suite. My everyday programs consist of Photoshop, Illustrator and InDesign; in which I am highly proficient to use for both print and digital outputs. Using WordPress along with plugins such as Elementor Divi & Smart Slider 3 as well as Shopify are all platforms I confidently build websites on as well as being able to read and write HTML, CSS & some elements of JavaScript to create non platform based websites and emails. Sketch & Adobe XD are the programs I use for app and website design for UX and UI purposes. I am also confident in building HTML emails from scratch or using Mailchimp as a platform. I am also keen to further new skills in motion graphics and animation as I progress as well as honing existing ones.
I constantly get great feedback from clients on my efficiency and quality and I cope well under pressure. Problem solving has built up trusted relationships with my clients - they see me as being flexible and accommodating to their needs and trust my expertise. Finding the right solutions by digging deep, being unique and listening to what my client wants are the key initial steps I take. I view this communication as being incredibly important to ensure the creative is relevant to the needs of my client. I am not scared to respectfully challenge the right design concept and endeavour to excite my clients with new creative solutions.
I enjoy drawing - hand drawn and vector. A number of my illustrations have been used for big promotional materials and high end catalogues and magazines over the years and more recently I have created a separate brand in which I design personalised items for purchase. This challenge has taken my design style to a new plane in which I am very excited about.
Building and developing creative, successful brands by taking a research driven approach whilst constantly looking to future-proof your organisation and help you communicate your story.
Your brand will be built on your vision, values and brand promises and help you shape a story to connect with your customers in a meaningful way.
Focusing on business objectives and end-user needs, driven for purpose and performance. Complemented by cutting-edge design, enhancing the user experience even further to have your business flourishing. Options are available to build your site using a CMS such as Wordpress or Squarespace, or from scratch.
Do you have an event coming up and need a whole new installation or simply someone to update your panels for new key aspects of your business? Creating large format designs for events is something that comes as second nature. Not only can i sort your event design out for printed materials or conferences, i can also build the digital events aspects such as emails and landing pages.
A full service for both digital and print marketing to get your product right where it needs to be - in front of your consumers. Marketing never stops and neither do I by keeping on top of the latest design trends to make sure our communication is always relevant. Rolling out new marketing materials to existing corporate guidelines or updating existing materials. No job is too small.
Highly skilled at producing vector floorplans and maps for your office or residential building. From a simple basic framework to complex details and bespoke interior layouts no job is too big.
Do you need some icons or bespoke illustrations creating for your business or upcoming event? I am highly skilled at both vector and hand drawn formats and would be happpy to consult with you. Infographics are as poular as always and are a great way to communicate lots of data or information.
Finding the right solutions by digging deep, being unique and listening to what our client wants are the key initial steps we take. We view this communication as being incredibly important to ensure the creative is relevant to the needs of you; our client. We are not scared to respectfully challenge the right design concept and endeavour to excite clients with new and creative solutions.
Follwing our briefing discussions with you we will start our journey into providing you with the best possible solution. Be it print or digital. We follow these creatives up with regular communication with our clients to ensure each stage of the process has been approved by all necessary parties.
Once you have your brand or campaign in place, it’s vital to take advantage of that intangible asset by having well branded products, services, campaigns and collateral to go alongside it. Whatever your brand direction, we’ll help you express it through clean visuals and reflect your brand across different collaterals from exhibition stands to brand campaigns and social media.
We work from initial concepts right through to completion. We go through final artwork with expert knowledge on pre-press to make sure everything is ready before its final stop at the printers or going live. We have extensive experience working with different print process and finishes; from spot gloss and die-cutting to embossing and foil stamping, so you know your creative is in safe hands. Because we liase directly with print houses, we take the pressure off you in dealign with this incredibly important stage.
Your marketing isn’t done just because the brochure’s printed or the website’s gone live. We’ll help you to look at the bigger picture and put together the kind of long-term plan that will keep your customers coming back time and again.
Birmingham, United Kingdom
greenwaydesign1@gmail.com Phone: +44 (0) 7942 874870
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