Curiosity Campaign

Company: Macmillan Publishers | Date: 2014

The brief given was to design something relevant to an individuals curiosity. The curiosity I designed was for robots. When thinking about the design we were all asked to keep in mind how we could create an animation from it as the campaign was going to be using Augmented Reality. After many sketches and research I concluded with designing my robot as an air-fix style kit. This was designed with the intention to animate the robot coming to life from the parts. This project was designed by me from concept through to artwork as well as creating the animation.