S4labour are a leading player in labour management software. I was brought in and tasked to bring a new lease of life to the brand using the existing logo but having free reign on the direction the new assets would go.The existing brand was tired and dated with dark, unengaging marketing materials combined with a mis-match of colour and layout that didn’t work together or showcase brand consistency. Working up the brand guidelines and showcasing my ideas for bringing a new loook and feel to the brand gained super positive feedback from everyone. So much so that I have been there for almost 2 years continuing to develop the brand guidelines, working on all the design assets, marketing materials, and building the website as the lead creative designer. After my product illustrations became a huge hit with the development team i was asked to help design the system itself and the apps
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